One of the first things most marketers do when handling a new project is to look for friction. Making forms shorter, creating client-centric content and cutting purchasing steps are…

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One fundamental truth of optimization is that without data, you can’t optimize. Just as important as it is to know to tell an engaging story, to have an effective call…

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  Do your customers like how you’re asking for their email? If you haven’t given much thought to this, you might be missing out on a lot of conversions. It…

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A picture is worth a thousand words. It’s a cliché because it’s true. Were you ever bored and confused in school, trying to follow along with some endless lecture when…

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Mindset of an Optimizer

November 24, 2016 blogAdmin No Comments

I was at a wedding last week and the “What do you do for a living?” conversation with strangers inevitably came up. Most people I spoke to seemed to think…

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A funny thing happened when our analysts were poring over more than 300,000 validated sales leads from our client and agency marketing campaigns: We discovered that 84 percent of the…

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