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What You Need to Know about Mobile Ad Fraud

January 01, 2018 Self Advertiser Mobile

Here is a quick and accurate description of mobile ad fraud: happens fast and looks ugly. Unfortunately, it’s here to stay. With the ever-increasing...

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Advertising Effectiveness and Mobile Technologies: Moving Beyond CTR

June 27, 2016 blogAdmin ADVERTISERS, Mobile

New challenges faced by mobile advertising include the recent growth in mobile ad blocking, the complexity involved in reaching consumers who are using...

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