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The Insider's Guide to Finding the Best Traffic Sources

November 20, 2017 Self Advertiser traffic

We’ve said it before and we’ll say it again - the “one-traffic-source-fits-all” mantra doesn’t necessarily work. Traffic is more like a commodity where...

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If You Read One Article About Quality Conversions, Read This One

November 15, 2017 Self Advertiser traffic

Conversions are the grappling hook of every Batman-like marketer who is alone against the elements. They are the focal point of any online marketing...

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5 BS Facts about Scaling Your Budget that Everyone Thinks are True

November 11, 2017 Self Advertiser ADVERTISERS
Scaling your budget is like building a house of cards: you do it slowly and gradually. It’s not easy, but nothing worthwhile ever is. What’s worse is...
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Dealing with Google Regulations in 9 Easy Steps

November 08, 2017 Self Advertiser ADVERTISERS

For any advertiser that wants to maximize the benefits of advertising, basing their decisions on the right information is critical. So much so when...

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DSP vs SSP: Let's Nail This Down Once and for All

November 07, 2017 Self Advertiser ADVERTISERS

What is a DSP? What is an SSP? How do they fit together? How do they differ? These are all questions that intrigue plenty of marketers but most are...

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Ad Network vs Ad Exchange

November 04, 2017 Self Advertiser ADVERTISERS

In a digital world where online advertising is the fuel that keeps publishers, networks, search engines, advertisers, and everyone else up and running,...

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All You Need to Know about Real-Time Bidding

November 01, 2017 Self Advertiser online advertising

If there is one thing that has changed the landscape of modern advertising, it’s real-time bidding (RTB). It’s a concept that’s been in use for some...

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The Ultimate Guide to DIY Media Buying

October 30, 2017 Self Advertiser Targeting

As the digitalization of marketing trends continues to increase, it seems everyone is out to buy their own piece of media exposure in the form of...

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Do You Need a Data Management Platform?

October 28, 2017 Self Advertiser Data, Sales, Tips

With more data on the world wide web now than ever before, a lot of your digital marketing efforts ride on how well you utilize that information. While...

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What's an Ad Exchange

October 27, 2017 Self Advertiser ADVERTISERS

In a constantly growing online advertising ecosystem, it seems everyone is buying more and more media through ad exchanges. Marketers, advertisers,...

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