For affiliates that are unfamiliar with the term, zero-click is a form of traffic that comes from users who wrongly type a domain in their browser and get redirected to an offer’s page. You might know it under its more common name: Domain Redirect, as that’s exactly what it does. Zero-click (stemming from the fact that the seamless transition or redirect doesn’t require users to click anywhere) is lauded as a highly targeted and equally effective campaign, delivering high conversion rates. Why? Because it targets people who are actively searching for a product highly relevant to your offer, resulting in high conversion potential as the visitors in question have genuine intent to convert.
It all sounds like a sweet deal, and it is, provided you properly set up your campaigns. As an affiliate, should you go for it? Absolutely, but not before you read this post to the very end. Before you break out the credit card from your wallet and hit the Buy button (more like Sign up/Register button), there are some things you should know and pay attention to.
Not so fast.
Image credit: Equifax
Inventory Is Very Important
The success of your zero click campaigns largely hinges on your choice of provider. Not every traffic source offers zero-click traffic nor is it the same when it comes to volume and quality. For that reason alone, a look into the available traffic inventory becomes vital to your effort. Genuinely transparent and honest traffic sources will allow you to get a sneak peek into their traffic, so you can know what you’re getting out of your campaigns. As a veteran of the business with more than a decade of experience, SelfAdvertiser does precisely that, offering an overview of available traffic sorted by device, operating system, number of daily impressions, average CPM bid for each geo, and more. That way, you can make more accurate decisions when deciding on the targeting method for your campaigns.
For you to boost your ROI to higher levels, you need good zero-click traffic, and that means packed chests filled with misspelled domains. Or, in other words, inventories that hold tons of misspelled variations of popular international brands in various verticals that attract large amounts of high-quality traffic. SelfAdvertiser’s own direct traffic is acquired by a dedicated media buyers team, along with the exclusive traffic through XML, while our zero click traffic comes from various geos around the world.
Keywords Are Equally Important
Keywords are an essential part of any zero-click campaign, allowing you to maximize your traffic by being either broad or hyper-specific with your targeting. As a type of traffic that converts really well, zero-click almost universally includes stiff competition as part of the deal. The volume is lower compared to other traffic types such as PPV, so it’s recommended to bid high for a zero-click campaign to get traffic. Still, the volume isn’t that big of a deal, because we’re talking about a traffic type that has very high conversion rates, so you don’t need massive amounts of visits to make money. What you do need is use the right keywords. More often than not, people get little to no traffic because they either use the wrong keywords (you need to use the correctly spelled targeted keyword and not the mistyped ones) or use the right keywords in the wrong geos. Having a detailed list will help you focus on the most profitable opportunities and not worry about the lack of traffic.
Image credit: LinkedIn
That is why our self-service platform also provides users with Domain Redirect keywords inventory for some of the best global markets. We have a lot of domain traffic in North America, especially the good ol’ US of A, as well as some big tier 2 and tier geos, filtered by device type (mobile and desktop) and query type (keyword, phrase/term, or domain). For instance, we have close to 90,000 keywords for the US alone, counting for roughly 300 million daily impressions.
Research Before You Buy
The appeal of zero click traffic is understandable. With all the other different ad types (PPC, banner ads, display ads, etc.), your advertisement is taking part in a fierce battle against other ads (not to mention relevant page content) for a moment of the user’s attention, just enough so that it intrigues him/her. That’s not the case with zero click’s automatic rerouting. As soon as a user mistypes a particular domain into their browser, they are instantly redirected to the landing page of your offer (provided you are the top bidder for that respective domain’s keyword). The end result is a seamless transition with no competing ads and content to distract and disrupt the user experience while you wind up with a user whose intent to convert is very high.
Thanks to these significant advantages, a zero-click campaign is one of the best ways to frequently assure positive ROI and the best value for your money. It all depends on the first and single most important choice you make - the source of the traffic itself. That merits extensive research on your part, primarily due to relentless traffic fraud associated with any form of online marketing. The choice you make will allow you to show your general ability to monetize this type of traffic through the knowledge of available inventory and use of correct and relevant keywords. Even though you might know about zero traffic/domain redirect traffic on a conceptual basis, take your time to research it on a deeper level and most importantly - how and where to buy it.
Another good news is that, for the most part, zero-click traffic hasn’t quite broken the mainstream barrier yet, so you have a chance to step in front of it and use it to your advantage. There are definitely some golden nuggets to find there, and the size of them will depend on your effort.