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3 Reasons You Should Be Talking About Domain Redirect

authorIcon March 1, 2018

3 Reasons You Should Be Talking About Domain Redirect header

Increasing the amount of traffic to your affiliate offer and, in turn, ROI is possible through a variety of methods. One of those, and a highly targeted and converting one at that is Domain Redirect traffic. Also known throughout the Internet as zero-click, Domain Redirect works in a simple yet effective way: a user mistypes a particular domain name in their browser and then gets automatically redirected to your offer’s landing page. As such, this type of traffic is fairly similar to the much-coveted search traffic (which is always a good thing) as you know the quality of incoming traffic is at the very least satisfactory, not to mention high.

What makes Domain Redirect so appealing for those in chase of quality conversions and positive ROI? Here are the three main reasons.

Reason #1: High Relevancy And Intent To Convert

So, a user types in a wrong domain and winds up looking at your ad. What’s the big deal here, you might wonder? First of all, Domain Redirect campaigns are based on the keywords related to the visitor’s incorrect spelling, which means your offer is displayed to a highly relevant audience. For instance, if you’re promoting smartphone accessories by targeting the relevant keywords, your offer is shown to visitors who mistyped words associated with smartphone accessories.

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Second of all, your offer is shown to an audience that is actively searching for a product or service. These redirected users are interested in Bluetooth headsets, cables, screen protectors, and whatnot. Hence they have a high intention to convert and advance through the funnel. This is particularly handy with verticals that have a broad audience (such as electronics) that can you can easily refine through targeting. When a user searches for information about smartphone accessories and incorrectly types an accessory-related domain, they get redirected to your offer. Thus, redirected traffic not only comes from users that share an interest in your product but from those who are also genuinely searching for it and looking to convert.

Reason #2: It Doesn’t Disrupt The User Experience

For any party involved with online advertising, there are not many things that can spoil the fun as bad user experience. In the ad-saturated online ecosystem where visitors have to be keenly targeted and carefully presented to, a disruptive ad can scare them away in a blink of an eye. Nobody needs negative sentiments in online advertising, especially with ad-blocking software sniffing around. The beauty of Domain Redirect is that your ad is displayed immediately after a user submits the wrong domain. There is no need for them to click anywhere as they are instantly redirected to your offer’s page. That’s where the “zero-click” moniker comes from - there are literally no clicks involved in the entire process.

User Experience
Image credit: Fuel Travel

Furthermore, your offer doesn’t look like an ad. An ad that doesn’t look like an ad? If this confuses you a bit, we’ll clear that right up. Another advantage of Domain Redirect revolves around the very ad format in which it presents itself. Unlike pop ads, banners, and other formats, a Domain Redirect campaign presents your ad as a web page in the same browsing tab. Apart from being non-disruptive and losing that overly adsy feel and look, your offer avoids being intrusive and simply doesn’t look like a regular ad, adding more receptiveness to it.

Here’s a tip for you: if you want to make the most out of your webpage-looking ad, your landing page should follow some tried-and-true guidelines. This includes having a clear CTA (call-to-action), requiring only a click or two, having strong visuals, few links and text not to divert visitors’ attention, and finally - be light and load fast.

Reason #3: You Can Be Super Specific

Keywords are an integral part of the success of any online campaign, and they're perhaps even more important with Domain Redirect. In fact, it’s THE reason why these campaigns convert so well. We at SelfAdvertiser know this all too well, as we sell Domain Redirect on a CPM basis through a worldwide coverage that consists of more than 20,000 direct publishers and 2 billion daily impressions. There are two types of campaigns to choose from - Run-Of-Network (RON) and keywords-targeted.

With RON, you compete against other RON Domain Redirect campaigns and get traffic from all Domain Redirect opportunities. Because these are users who have high intent to convert, a RON campaign is a pretty good deal on its own, especially great if you want to get maximum exposure to your offer. However, the real kicker is the keywords-targeted Domain Redirect campaign where you receive traffic only from Domain Redirect opportunities filtered with the keywords you define. That means you can go deep into targeting and aim at specific segments of the audience to maximize your traffic. You can either target wide by using multiple short-tail keywords to get a broader match and more volume and impressions, or be super specific and use long-term keywords that are very specific to what you are offering. In doing so, you maximize your conversion rate as whenever a visitor uses a particular search phrase, they usually look for precisely what they are going to buy.

A few words of wisdom here. The quality of Domain Redirect traffic is measured by the popularity of the premium brands included in its inventory of misspelled domains, which attract tons of high-quality traffic. SelfAdvertiser offers keyword inventory for all the major geos, as well as volume per geo inventory so you can attract relevant traffic as much as you can.

Here’s another hint for you. Users often equate misspelled domains to misspelled keywords. Use correctly spelled keywords instead of misspelled ones as that’s what’s ultimately being searched for (see image below).

Campaign Targeting Self Advertisers

Conclusion

If it wasn’t clear before, it should be now: Domain traffic allows you to understand your campaigns inside out and scale them appropriately easily. Due to its high relevancy and users' intent to convert, coupled with non-disruptive user experience and right targeting, promoting your offer via a Domain Redirect campaign could be just what the doctor ordered for every affiliate out there: a walk in the park.

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