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How to Optimize Campaigns to Reach Your Marketing Objectives

October 25, 2017 Self Advertiser optimization, Targeting

Running a digital media campaign is similar to cultivating a plant. You can keep it in relative darkness, in a shallow jar, and water it infrequently–...

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Cut The Worst, Turn a Profit: A Campaign Optimization Guide

April 04, 2017 blogAdmin ADVERTISERS, optimization

There are so many different tools and techniques for campaign optimization these days, and I’ve tried what seems like thousands of them. It really...

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Can Your Incentive Offers Bring You More Conversions? Find Out With These Testing Ideas

January 24, 2017 blogAdmin ADVERTISERS, conversion, optimization, testing

When I went to Whole Foods last week, the whole store was full of samples: things to taste or test out, product discounts and special offers. I noticed...

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Could Increasing Conversion Damage Your Sales? Risks of High Conversion and How To Avoid Them

January 17, 2017 blogAdmin ADVERTISERS, conversion, optimization

One of the first things most marketers do when handling a new project is to look for friction. Making forms shorter, creating client-centric content...

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Getting Started and Getting the Right Data From Google Analytics

January 10, 2017 blogAdmin ADVERTISERS, Analytics, Data, optimization

One fundamental truth of optimization is that without data, you can’t optimize.

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