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Measuring Attribution: How Your Numbers Are Lying To You and How To Fix It

February 14, 2017 blogAdmin ADVERTISERS, Analytics, Attribution, UTM

Let’s get the bad news out of the way first: you have an attribution problem.

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Getting Started and Getting the Right Data From Google Analytics

January 10, 2017 blogAdmin ADVERTISERS, Analytics, Data, optimization

One fundamental truth of optimization is that without data, you can’t optimize.

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