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Why You Should Still Make Your Ads Pop

November 23, 2017 Self Advertiser ADVERTISERS

Why You Should Still Make Your Ads Pop

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5 BS Facts about Scaling Your Budget that Everyone Thinks are True

November 11, 2017 Self Advertiser ADVERTISERS
Scaling your budget is like building a house of cards: you do it slowly and gradually. It’s not easy, but nothing worthwhile ever is. What’s worse is...
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DSP vs SSP: Let's Nail This Down Once and for All

November 07, 2017 Self Advertiser ADVERTISERS

What is a DSP? What is an SSP? How do they fit together? How do they differ? These are all questions that intrigue plenty of marketers but most are...

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Ad Network vs Ad Exchange

November 04, 2017 Self Advertiser ADVERTISERS

In a digital world where online advertising is the fuel that keeps publishers, networks, search engines, advertisers, and everyone else up and running,...

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What's an Ad Exchange

October 27, 2017 Self Advertiser ADVERTISERS

In a constantly growing online advertising ecosystem, it seems everyone is buying more and more media through ad exchanges. Marketers, advertisers,...

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Agency vs. Inhouse Advertising - What You Need to Consider

October 23, 2017 Self Advertiser ADVERTISERS, inhouse advertising

Should you do your advertising internally or through an agency? It’s an important decision that requires careful deliberation. After all, you’ll be...

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Why adtech innovations are the holy grail of modern advertising

August 16, 2017 Self Advertiser ADVERTISERS, Data

In the word of the great Gary Vee, marketers looking to sell stuff will always need to be where the majority of their target audience’s attention is...

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How to Become the MacGyver of CPA Advertising

August 15, 2017 Self Advertiser ADVERTISERS, Affiliate Networks

Remember MacGyver, the series about a guy that could take a toothpick, an aspirin and a gerbil and build a helicopter? It was not popular because of...

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SA bid-per-source feature - let's step up your game

July 10, 2017 Self Advertiser Team ADVERTISERS

We have been mentioning marketing measurement techniques over and over, getting to know what works and what doesn't, where to invest more and where...

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The hunger games guide to ad tracking

July 04, 2017 Self Advertiser Team ADVERTISERS

If you enjoy reading a good novel every once in awhile, you might have come across a book whose general setting is quick to grab a reader’s attention....

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