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All You Need To Know About SelfAdvertiser's Reporting Dashboard

Written by Self Advertiser | Dec 30, 2017 8:38:00 AM

A dashboard is a centerpiece of any online platform. Just like your car’s dashboard, it allows you to monitor the vital functions of your campaigns and show if you’re going top speed or just cruising through the landscape. A great dashboard helps you gauge exactly how your campaigns are performing, as well as gain insights into specific data points for optimization. SelfAdvertiser’s dashboard is no different and with a new, revamped look, here’s how it can help you take your campaigns to the next level.

Campaign Traffic and Insights

First of all, here’s a small taste of how the whole thing looks:

In accordance with modern online trends, we keep it clean, simple, and user-friendly when it comes to the look. Nothing fancy, we keep that for the features.

So, you start with the Campaigns tab where you can select:

  • The campaign type (Domain Redirect or Pop)
  • The targeting type (Run of Network (RON) or Keyword Targeted).

Pop traffic (including pop up and pop under, tab up and tab under) allows you to effectively target websites as broadly or narrowly as you like by using multiple targeting options, ranging from basic options like geo, device, carrier, and others to more advanced options such as keywords, domains, and sub-domains.

On the other hand, Domain Redirect is more of a James Bond type of traffic - stealthy and on the point. It’s more converting as the user is redirected to an advertiser’s ad when they misspell a domain. Also known as “zero click”, the ad is displayed without the need to click anywhere (hence the stealth factor). It’s considered to be a very targeted campaign that typically generates very high conversion rates because your offer is shown to users who are actively searching for a product, and as such, have high intention to convert. This also makes Domain Redirect highly competitive but ultimately worth it.

Each active campaign has a set of statistical reports where you can view data for all of your campaign groups, per selected group and per campaign. This includes the number of impressions/clicks your campaign received, the cost, as well as options to change specific periods of time to better understand the historical performance. Typically, campaign statistics are updated within 15 minutes so you get momentary insights into performance levels. Take a look at the new campaign filter (for campaign group view):

Also worth mentioning is the Inventory feature, where you can get an overview of our available traffic filtered by device or OS, the number of daily impressions and average CPM bid for each geo, along with top carriers for each geo. That way, you can make more informed, data-based decisions when choosing the targeting of your campaign.

Effective Tracking

Naturally, you can’t measure what you don’t track so our next stop is the conversion pixel, aka postback URL. What this tiny piece of software does is track the success of your campaign by simply reporting back how many conversions are generated from each site after visitors clicked on your ad. The magic doesn’t stop there as it will also show you exactly how many times this action has been completed so you can gain a sense of your revenue by attaching a dollar value to it. Here’s how that looks:

We have also recently added the option to test the implementation of your pixel, if you feel it’s not properly set up.

Easy Bulk Creation and Update

When it comes to creating or updating your campaigns all at once, we have one word for you: CSV (comma-separated values, which is technically two words). By using a CSV file, you can create a new campaign or update an existing one. It’s a more linear, straightforward way of managing your campaigns, particularly if you run multiple campaigns at a time (and we have a feeling you do). We’ll guide you through with a short description of the process.

The first step is to download the existing campaigns into a CSV file that will contain all your campaigns’ data. From there on, you adjust the file as you see fit and then upload it back into the system. In doing so, you automatically update all your campaigns according to the parameters you set. If you want to create a new campaign, you can download a blank template and fill it with relevant data. In essence, CSV allows you to either create or update campaigns without the need to go manually through our self-service platform every time.

Support and Protection at Every Corner

Getting to know a dashboard that does so much can seem intimidating at first, or a bit overwhelming. Fear not, as there’s help at every turn, from on-page tips to our Support Center, the place to get a scoop on all things SelfAdvertiser. It covers everything from starting a fresh new campaign to optimizing down to the tiniest detail, both catering to newcomers and more experienced advertisers. Additionally, there’s an option for assistance by a dedicated AM. In similar fashion, our blog covers a wide array of information from the industry, where we answer questions like do you need a data management platform, explain everything there is to know about real-time bidding (RTB), and more.

Of course, with ad fraud being a major pain point for everyone involved with online marketing in one form or another, the need for a sense of security is as strong as a category 5 hurricane. With that in mind, SelfAdvertiser employs several in-house tools for fraud detection with both client and server side measurements and restrictions. We’ve earned the moniker of being one of the strictest platforms in the industry, and rightfully so, as we frequently connect to third-party IP and user agent fraud lists for possible threats. To keep our network safe and clean, we constantly track and save fraud IP's and ISP's, as well as filter out the clicks and requests on a real-time basis to protect our advertisers pool from immediate harm.

That would cover the main points of our self-service platform and its central hub - the dashboard. We invite you to sign up (it’s free), take a look, and see for yourself what we have to offer. We promise you won’t be disappointed.