Neuro-linguistic Programming, or NLP, is a set of techniques and principles that allow communication with and influence over another person’s subconscious mind. It was developed in the 70’s for therapeutic…

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Let’s get the bad news out of the way first: you have an attribution problem. If you advertise on more than one channel, the (very real) possibility that a user…

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As an online advertiser, making sure the right people are exposed to your campaign is your main challenge. One of the simplest and most effective tools with which you can…

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Think you’re limited to one bid per campaign? Not anymore! With our new Bid-Per-Source feature, you can set up your campaign defining different bids for different sources. The Bid-Per-Source feature…

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Being a digital marketer often means spending half of your time writing landing pages. Even though there are all kinds of automation software that promise to make writing a landing…

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When I went to Whole Foods last week, the whole store was full of samples: things to taste or test out, product discounts and special offers. I noticed at least…

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