For any advertiser that wants to maximize the benefits of advertising, basing their decisions on the right information is critical. So much so when...

What is a DSP? What is an SSP? How do they fit together? How do they differ? These are all questions that intrigue plenty of marketers but most are...

In a digital world where online advertising is the fuel that keeps publishers, networks, search engines, advertisers, and everyone else up and running,...

If there is one thing that has changed the landscape of modern advertising, it’s real-time bidding (RTB). It’s a concept that’s been in use for some...

As the digitalization of marketing trends continues to increase, it seems everyone is out to buy their own piece of media exposure in the form of...

With more data on the world wide web now than ever before, a lot of your digital marketing efforts ride on how well you utilize that information. While...

In a constantly growing online advertising ecosystem, it seems everyone is buying more and more media through ad exchanges. Marketers, advertisers,...

Running a digital media campaign is similar to cultivating a plant. You can keep it in relative darkness, in a shallow jar, and water it infrequently–...

Having direct traffic is like having a cotton candy at a fair - you sometimes desperately want it yet can easily do without it once you taste it. In a...