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7 Myths Uncovered About Guaranteeing ROI

December 01, 2017 Self Advertiser ROI

Irrelevant of any channel or medium, advertising is an investment that involves a certain risk. Any time you risk your money, a loss is very much an...

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Programmatic Advertising Mistakes to Avoid

November 25, 2017 Self Advertiser online advertising

It seems as if the future of online advertising, programmatic advertising (PA) refers to the utilization of software to power digital ad campaigns through...

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Why You Should Still Make Your Ads Pop

November 23, 2017 Self Advertiser ADVERTISERS

Why You Should Still Make Your Ads Pop

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The Insider's Guide to Finding the Best Traffic Sources

November 20, 2017 Self Advertiser traffic

We’ve said it before and we’ll say it again - the “one-traffic-source-fits-all” mantra doesn’t necessarily work. Traffic is more like a commodity where...

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If You Read One Article About Quality Conversions, Read This One

November 15, 2017 Self Advertiser traffic

Conversions are the grappling hook of every Batman-like marketer who is alone against the elements. They are the focal point of any online marketing...

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5 BS Facts about Scaling Your Budget that Everyone Thinks are True

November 11, 2017 Self Advertiser ADVERTISERS
Scaling your budget is like building a house of cards: you do it slowly and gradually. It’s not easy, but nothing worthwhile ever is. What’s worse is...
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Dealing with Google Regulations in 9 Easy Steps

November 08, 2017 Self Advertiser ADVERTISERS

For any advertiser that wants to maximize the benefits of advertising, basing their decisions on the right information is critical. So much so when...

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DSP vs SSP: Let's Nail This Down Once and for All

November 07, 2017 Self Advertiser ADVERTISERS

What is a DSP? What is an SSP? How do they fit together? How do they differ? These are all questions that intrigue plenty of marketers but most are...

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Ad Network vs Ad Exchange

November 04, 2017 Self Advertiser ADVERTISERS

In a digital world where online advertising is the fuel that keeps publishers, networks, search engines, advertisers, and everyone else up and running,...

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All You Need to Know about Real-Time Bidding

November 01, 2017 Self Advertiser online advertising

If there is one thing that has changed the landscape of modern advertising, it’s real-time bidding (RTB). It’s a concept that’s been in use for some...

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