Many affiliates “hit the glass ceiling” when conversion rates from their existing audience plateau. Instead of trying to optimize their campaigns to increase conversions, they try to drive new traffic, which is a harder task that carries customer acquisition costs, giving them quite the headache. In this article we’ll show you how to increase conversions on your affiliate campaign. Through alternatives to your CPA source, tracking options, landing page optimization tricks, automation, video advertising and retargeting, you will learn new and innovative ways as well as actionable steps to drive your conversion rates through the roof.
If you’ve maxed out your audience on Google AdWords, your CPA cost might start falling. In such a scenario, looking for an alternative to AdWords is a classic. We would recommend going with Facebook, since it has the largest reach, a cornucopia of targeting options and an easy to setup and manage budget. On the flip side, conversions aren’t as high as some other platforms, and you will constantly need to monitor the ad platform.
Besides Facebook, we would also recommend LinkedIn if you are looking to target specific audiences. Just like Facebook, it will need more attention and will likely be very costly to run successfully. Check out this post for more options. We would also propose supplementing your campaigns with the addition of an ad network. They’re usually flexible, offer a myriad of options from budgeting to targeting, and usually have quite a broad reach. Check out CPM ad network SelfAdvertiser for all of these advantages and more.
Times change, and with them the tools every pro affiliate uses. Here are the features every affiliate pro’s tracking platform should have in 2017:
One of the best ways to optimize your landing page and see what works is to analyze your competition. Go through the your 2-3 competitors and analyze their landing pages. Feel free to take some examples from them and split test to see if what they’re doing can work for you as well. This is a great tool that can help you analyze your competition.
Try and make your landing page look familiar to users. How do you do that? Well, look at the design of pages that users use on a daily basis and take hints from them (Facebook, Google, Youtube, etc.). Keeping the flow of your design the same is also crucial. If you have a brown theme and a red banner, it will be a disconnect to the user. Your landing page must match what the user is looking for.
When a visitor comes to your site, a small piece of code will drop a browsing cookie onto the user. This will later tell the provider when to serve ads. This means that you will retarget visitors that have been on your site in the past. What you want to do is choose which paid sources you will use for retargeting. We would suggest going with the common ones like Google adwords, Facebook ads and Twitter. On all of these platforms you will need to create an audience list which will help you target the ad correctly. For more on this, go here. A final word of caution - make sure you set up conversion filtering and frequency capping to keep your costs low.
Are You Using Video? If Not, Now’s the Time
Image source: magnet4blogging
With video being on the verge of taking over most of the content consumption online, we look at some tips on how to utilize video advertising to increase conversions for affiliate campaigns:
Media buyers spend a lot of time tweaking campaigns, following data and playing with the parameters. It is a laborious and time consuming task. This is where API comes in. New developments in this segment have enabled automation at the fullest sense of the word.
Tools like CPAPI help automate processes and make you the fastest, smartest and most up-to-date company. Wasting time on manual tasks and ditching automation is simply no longer an option.
Earning more from your affiliate campaign doesn’t necessarily mean you have to drive new traffic. There’s always room to increase conversions from your current audience. Essentially, if you’re looking at a glass ceiling, it’s time to break it. Use the above mentioned techniques, and with these small tweaks you can ensure that your conversion rates go through the roof and break the ceiling that we all naturally reach in our campaigns.