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How SelfAdvertiser Can Help Customers Maximize ROI

authorIcon October 19, 2017

How SelfAdvertiser Can Help Customers Maximize ROI header

Settling merely on a positive return isn’t enough. You want to maximize your ROI and harness all the potential you can from your marketing strategy. That requires treading into relatively unknown areas and using resources and tools for a one-way ticket to growth. In this post, we’ll tell you how to get there by using SelfAdvertiser.

ROI to the Max

On the outside, SelfAdvertiser is a self-service platform for advertisers, media buyers, web entrepreneurs, and all kinds of different people who could use a hand in reaching their marketing objectives. Maximizing your ROI can be a painstaking effort: you need to calculate your acquisition costs, manage your campaigns with utmost precision, constantly be on the lookout for better expense-reduction options, and so on. It takes a lot out of you (not to mention out of your wallet) and with the right tool, it can give a lot too. The inside of SelfAdvertiser features a plethora of bells and whistles designed to up the dosage on your return of investment.

At the center is an ad network that produces traffic from both company-owned Adware and direct publishers. With a daily reach of 2 billion impressions, finding the right audience at the right time is a walk in the park for our customers. Our advertisers have no trouble promoting various verticals, such as e-commerce, travel, games, surveys, and much more. On paper, there’s tons of available traffic ready to be converted, but there is more to having a readily-available scoop of it. You need an icecream cone to harvest it in, a means to make those conversions.

SelfAdvertiser on the inside

SelfAdvertiser on the inside: the Campaigns overview with options to pause, get reports, and more

Domain Redirect for Better Conversion Rates

Also increasingly known as “zero click” traffic, this traffic comes from all the users who type a misspelled domain and still end up on an offer page through the magic of redirection. Well, not magic, but you get the idea - the browser page makes a quick switch and all is well. This particular type of traffic is considered highly converting for a few reasons. Namely, it’s a very targeted campaign that yields high conversion rates because the offer is presented to users who have a strong inclination to the offer. That is, they are actively searching for it (rather than stumbling upon it) and as such, have a higher possibility to convert that those users who accidentally encounter an ad during their online journey. For example, users navigating to example.com or any of its subdomain will end up on the said page even if they type examle.com (that’s a lot of “examples”). As the alias name would suggest, there is no need for users to click anywhere, making the whole ordeal as simple as playing air drums. More so, the offer itself is presented as a webpage, eliminating the often intrusive feel of the ad that rejects many visitors.

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So, once someone misspells a certain domain, they will be instantly redirected to an advertiser’s ad, that is, your ad. Domain redirect is effective due to its targeting, which sometimes can be confused with URLs/domain targeting. This is a targeting feature found in pop ads campaigns, another type of ad format that has a broader targeting scope. In the case of “zero click” campaigns, SelfAdvertiser offers a keyword-based targeting tool that acts much like your regular keyword targeting. You can target either positive keywords (content, domains, and subdomains aiming for the most relevant audience with clear conversion intent) or negative keywords (excluding content, domains, and subdomains that attract the irrelevant audience you want to avoid). For keyword-targeted campaigns, it’s imperative to target enough keywords for best results. However, it’s equally important to not get ahead of yourself and apply the same logic as found in the redirect principle. Only the use of correct and properly targeted keywords will provide satisfactory results, not the mistyped ones.

The proper use of keywords

The proper use of keywords

Budgeting On The Go

The joy of having a reliable, adjustable platform that promises and delivers quality targeted traffic can be severely mitigated by its financial aspect. Having the best traffic in the whole world wide web (that’s WWWW) doesn’t mean much if you have to pay a steep price for it. After all, you’re here to learn new ways on how to maximize your ROI, not maximize your investment. SelfAdvertiser is different as it doesn’t cost you a single penny to sign up and you'll only be charged on a per-action basis.

More importantly, you are firmly in charge of your budget. This is particularly important as domain redirect campaigns are very targeted and highly effective, thus featuring fierce competition on those redirected domains in play. It’s easy enough to siphon large amounts of money into campaigns that are worth it, but knowing where and when to invest a smaller portion of your funds for maximum ROI is what separates pros from the rest of the pack. SelfAdvertiser allows you to do both and more, like defining a high bid, as you decide how much you want to pay. The beauty of it is that you can always fine-tune your effort later on.

Anti Fraud Protection

SelfAdvertiser offers contextual and geo-targeted ads that operate on a CPV (cost per view) model. A wide variety of ad formats is supported, that include pop ads (pop-up, pop-under, tab-up, and tab-under) and paid search ads, besides the already mentioned domain redirect/zero-click type. However, along with abundance of choice for executing your marketing operation, proper protection for all types of ads and campaigns is paramount.

Fake online traffic and the breadth of accompanying activities, artificially generated by automated bots. Even the most optimistic estimates put the “bot traffic” around 20% of all traffic, with more dire claims closing in on the 50% mark. In any case, money is going down the drain on these useless impressions because users pay for actions that never happened (not by a human hand). Understandably, you can kiss your max ROI goodbye in this situation. As an ad network that takes this issue very seriously, SelfAdvertiser also has ad fraud protection software that fights these malicious bots. There are options like detecting suspicious traffic or blocking countries with high bot traffic so that you can maintain course for maximum ROI.

More Value for Your Money

The truth of the matter is that if you want your business to stay successful, you need to make the most of your campaigns and achieve the highest ROI possible. In a world where traffic is everything, an ad network like SelfAdvertiser can make all the difference. Hopefully, you learned quite a bit about what makes it a worthy partner in reaching new ROI heights, as well as the go-to tool for many advertisers worldwide.

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Tagged: ROI