How well do you know Domain redirect traffic?
- Never heard of it?
- “You mean domain parking, right?”
Domain Redirect traffic is a type of traffic that comes from visitors who type a misspelled domain in their browser’s address bar and wind up on an offer page - your offer - through the magic of redirection. Well, not magic per se, you know, but there’s some programmed wizardry going on. Anyway, if you set it up right, Domain Redirect (also known as zero click due to the fact your ad is displayed without the user’s need to click anywhere) can be an extremely targeted campaign that generates exceptionally high conversion rates.
As one of the few ad networks that offer this highly converting traffic, SelfAdvertiser is proud to say we know all the ins and outs of Domain Redirect and will gladly share our knowledge and expertise in the shape of this post. Let’s get started.
Use RON Campaigns For Maximum Exposure...
Depending on what you want out of zero-click, you can go far and wide or narrow with your targeting. For the former, it’s best to use a RON (run-of-network) campaign. This way, you target all the publisher websites within our network. The campaign will contend with other RON Domain Redirect campaigns and will receive traffic from all Domain Redirect opportunities. As such, RON has a high reach and represents a good value for affiliates whose primary aim is increased traffic, as it has a broad reach. In addition, RON campaigns require relatively easy campaign management as there’s not much segmenting here.
Or Use A Keyword-targeted Campaign To Promote A Specific Niche
On the other hand, there’s a keyword-based campaign that provides a more targeted and relevant audience. In this case, you’re set to get traffic solely from other Domain Redirect opportunities with the keywords you specify. Hence, this campaign is considered to be highly targeted, as you can go hyper-specific with your keywords. Besides keywords, SelfAdvertiser allows you to use domains or subdomains for targeting so your ad will be delivered to publisher sites related to the parameters you select.
A keyword-targeted campaign is sort of the bread and butter of Domain Redirect, and it merits special attention. For instance, you need to…
Use Correctly-typed Keywords
In a keyword-targeted Domain Redirect campaign, it’s vital to use keywords correctly to make the best use of your traffic. It’s also a common misunderstanding that the keywords you use should be the misspelled versions. However, this is not the case because of one simple reason: you're not targeting someone who is buying a sweatr, but someone who wants to buy a sweater, and because they mistype the query, they get redirected. While we’re on the subject of keywords, it's essential that you…
Know The Keyword “Rules”
Keywords are not as simple as they seem on the surface. There’s a lot to know about what separates the right keyword from the wrong one. For starters, there are two types of keywords: the positive one, that targets content, domains and subdomains to reach the relevant audience with intent, and the negative one, which blocks traffic from certain keywords and URLs you don’t want to target to avoid an irrelevant audience. Then, you can either choose to use short-tail keywords if you think you should focus on a broader match, or select the long-tail version, which consists of a longer phrase, to get more specific but more targeted users. Those are just some guidelines covering a part of the whole keyword subject. Every traffic source that is transparent about its traffic volume has clear guidelines on what goes and what doesn’t, so you should have no trouble mastering these rules in no time.
Utilize Keyword Inventory
The traffic source of your choosing should always have a ready-for-inspection inventory of the Domain Redirect keyword, be it from a specific geo or just by the volume of it. This allows you to see the number of daily impressions, the type of keyword (long tail or short tail), as well as the device type so you can define different bids for different keywords when optimizing your campaign. Additionally, this allows you to see if the inventory in question is worthy of your investment. Otherwise, you’re bidding on low-quality traffic and diminishing your ROI.
If there’s one sound advice we can give you about Domain Redirect, it’s to bid competitively. If it also sounds obvious - well, that’s just how it is with this type of traffic. These campaigns are very targeted and equally effective. Understandably, there is typically stiff competition for those redirected domains, so it’s recommended to bid high for a Domain Redirect campaign to get a piece of the traffic. It's especially evident for some keywords that are very competitive in nature, meaning, you simply have to offer a high bid if you want to win traffic. The good news is that placing a high bid exposes your campaign (or more of them) to traffic from more expensive targets.
Finally, Build a Top-Notch Landing Page
One of the main reasons why Domain Redirect delivers a steady stream of conversions is the fact that the offer comes in the form of a web page and not as a regular ad, hence there is no intrusive element about it (especially when you consider the visitor is redirected instantly). However, this doesn’t mean any look will do. You need to entice the visitor to follow through, which means having a clean and user-friendly landing page. There are some rules you should have in mind, such as making your offer stand out, so the visitors know perfectly well what they’re getting, as well as what they’re giving in return, and having a visually appealing design that works well with mobile. You don’t have to do it alone, as a there are many tools for creating a killer landing page. Keep in mind that the quality of your landing page can be the deciding factor for whether your campaign is a success or failure, regardless of the targeting and optimization effort you put into it.
That would be it, folks. Monetizing type-in traffic should be fairly easy now for you, provided you take these tips and tricks to heart and put them to good use.