In the word of the great Gary Vee, marketers looking to sell stuff will always need to be where the majority of their target audience’s attention is focused. If it’s on Facebook, they need to be on Facebook. If it’s on their mobile screens, they need to be on mobile screens (just throw in a few f*cks every now and then and you’ll get his exact words).
It’s been happening since forever, and it’s not going to change. You and us are both very much aware of that. But keeping track of new trends and new places where our target audience is hanging out also means we need to employ new strategies, and most importantly – use new ad technology.
New adtech allows us to be more precise when we aim our ad campaigns to reach audiences that we believe need to see our products or services. It helps us budget and track progress across the board, lowering our customer acquisition costs. In the following post, we will touch on some of the most influential adtech elements, which rightly represent the holy grail of modern advertising.
Before pulling the trigger, you will need to know which adtech targeting methods you want to utilize in order to hit your desired target. Behavioral, demographic or some other type of targeting? While adtech developments have offered various tools to target audiences, the secret on how to utilize them escapes many. Your key is to know how to define your audience and where to go for data that will help you steer your campaign correctly. Keep in mind that there is no silver bullet for campaigns or one-shoe-fits-them-all approach. You will have to use numerous approaches. However, if you are limited to one, the most recommended to use is geo targeting, and here is why:
“Location, location, location” the often repeated mantra holds true today more than ever. It is the most dynamic targeting condition (random changes are a common occurrence, especially in the world of mobile internet), and it holds the most value for local businesses. There are two ways in which this targeting occurs:
Hyperlocation allows an advanced feature called geofencing which allows you to focus on a specific location up to a hundred meters in accuracy. Ad networks, such as SelfAdvertiser, offer services of geo targeting, so be sure to check them out.
Video advertising represents one of the fastest growing sectors of online advertising, and experts predict that it will double in size by 2020. This is why this type of advertising is both the present and the future, and you need to get in on it. Here are some concepts to get to know and utilize in your everyday business.
Image source: Emarketer
Advertisers and publishers rely on RTB more and more each day for both media buying and selling. Here are the advantages they provide.
Of course, there are other benefits of RTB that are not mentioned here. Nevertheless, the above-mentioned represent the three that we believe highlight the benefits that you can glean from this concept. The more you use RTB, the more you won’t be able to do without it.
Monumental changes in online advertising will definitely come. What we’re witnessing today, though, are smaller changes that still hold a lot of value, from RTB to video ads and the ever increasing changes in mobile ad display. The big change that we can expect in the future will probably have to do with AI assistant advertising. As we prepare for this future, the above-mentioned concepts of adtech represent the holy grail in today's world of online advertising.