Self-serve marketing campaigns give you greater financial control, allow you to analyze your own data, and give you the opportunity to make decisions that are right for you. However, running a marketing campaign can be daunting. Whether you’re brand new to the game or have a few campaigns under your belt, it’s a big task. Here are some guidelines to help you set up a campaign and maximize your earnings.
Before you build your campaign, think about your goals. Goals need to relate to measurable, attainable, and time-bound achievements. Of course you want more sales! But that’s not the type of goal you need to set. Try something akin to this (just as an example): Decreasing your CPA by 10% by the end of June 2016.
Learn about your audience and figure out what resonates with them. You can use Facebook insights to discover not only who “likes” your page, but who your posts reach and who actually engages with you. You can also analyze specific posts and see which ones elicit a better response.
If you find you’re getting a lot of engagement from certain types of posts or copywriting formulas, you can use the same formulas in your marketing campaign. Remember that SelfAdvertiser.com allows you to target any country and any device, so you have a very wide range options.
You need a dedicated landing page for every marketing campaign. The landing page provides customers with an excellent, seamless experience.
You can choose many different copywriting ideas and concepts for landing pages, but essential, your landing page should have these four aspects:
To find the best format for your landing page, you can consider A/B testing and explore a few different strategies. SelfAdvertiser provides excellent, up-to-date data analysis, so this process is made easy. If you can’t do A/B testing, at the very least you can keep track of your bounce rate and check your analytics, which show whether your page is making people stick.
Often, your analytics are built right into your self-service platform. If you’re confused about what your marketing metrics mean, check out this guide:
Developing a solid budget is an important part of creating a plan of action that is realistic. Without a budget, you can accidentally overspend on marketing expenses. Your budget should include your daily expenses and your total costs.
To develop a solid budget, first get organized about your current financial situation. If you’re basing your decisions on estimates, it’s impossible to create a budget that works. Study your revenue information so that you know how much you make on a monthly basis and the variations that exist. Figure out the minimum amount of money your company makes each month; any amount over that minimum is extra that cannot be added to the budget because it is not reliable and can change.
Once you determine your total reliable revenue, subtract expenses, and you’ll know how much money you have available. Some of it can go into marketing, and some of it should be put aside for other areas of business growth.
It’s the moment you’ve been waiting for! Once your campaign has been launched, make sure to follow every parameter and category of targeting. Make sure you choose any device (smartphone, tablet, or desktop) and any country around the globe, to maximize your results.
While you’re creating content, you should be making a plan for distribution and promo. Make sure to announce the campaign on social media, in your company blog, through a mailing list, and in other relevant forums.
Many entrepreneurs jump in without thinking, and end up wrecking a campaign before it ever has a chance to get off the ground. The distribution and promotion of the campaign matters significantly.
You can keep an eye on analytics using different metrics. Most important are:
This metric is useful when paired with:
If you’ve launched a campaign with the goal of generating leads, it’s important to work on converting leads into sales. Here’s a few tips on converting leads:
Determine whether the results you defined before starting your campaign have been fulfilled. You can get a sense of whether your strategy is moving in the right direction by exploring the following:
Now it’s time to start this entire process all over again. Debrief, and ask yourself some of the following questions: