According to recent surveys, over 80% of marketers say that video marketing has had a positive impact on their business.
If you think about it, that’s not a surprising statistic—and there’s really no need to explain it—but, at the same time, it’s a statistic that deserves our full attention.
So let’s talk about why it’s important for you to use video. Here are some of the ways that video is, increasingly, a crucial component of any successful marketing approach.
Make Them Laugh, Make Them Cry
Good marketing involves helping people develop an emotional connection toward your brand—and there’s no medium that’s more emotional than video. Videos are as close as you can get to meeting someone in person. They allow you to convey complex information succinctly in a convenient format. It creates more powerful experiences and emotional connections that make you memorable, and drives sales.
Recent studies show that video is the best call to action—hands down! Use it in the body of a marketing email, and you’ll be surprised at your click-to-open ratios. And it makes sense; videos really are much more appealing. People want to click play, especially if you choose a fun and friendly thumbnail image.
If you can, go even further. You can maximize the effectiveness of a marketing video and raise your click-to-open ratios higher by customizing what you send. Define a target audience, and carefully choose the message that best matches their needs and interests…and watch the magic!!!
It’s All about Timing
One of the amazing things about videos is that, used well, they are your key to discovering when customers are very close to making a purchase. How? First, create videos that are likely to be watched only by your most serious potential buyers…such as pricing videos. Then, create alerts that let you know who watches these videos, and when. With this information, sales teams can get in front of potential clients at exactly the right moment – and successfully close the sale.
Not Just Voicemail
It is time to replace old-fashioned voice mail with a video alternative. Video voicemail is friendlier, and it is also more effective. It is easier for prospective buyers to get back to you, by responding to a video that is sent by email. The video has the advantage of providing a positive visual impression, letting potential clients see who is calling—and it helps establish an emotional connection. It’s a new approach that improves the chances of prospects returning calls and taking the first step in the sales process.
With video, you can increase exponentially the number of people you’re reaching out to successfully. Video is one way of leveraging technology to make your job easier. Video allows you to maintain a customized approach—without losing time or money. It helps you reach more potential customers while simultaneously allowing you to send the right message to the right person, at the right time. Plus, you can succeed in video advertising without a huge budget.
Seeing is Believing
There are so many creative ways to use video, from pre-recorded videos such as “Thank You” videos, to demos of your product or short testimonials—to live videos such as live Q&A sessions, live streaming conversations with thought leaders in your industry, or even broadcasting cool industry events.
Video offers you wide-ranging directions for your marketing strategy and serious potential for making a real impact to your bottom line.